Hereford & Worcester Fire and Rescue Service crews were called at 04:57 to a building fire on an industrial estate at Padgets Lane in Redditch.
Crews from Worcester, Bromsgrove, Redditch, Droitwich, Ledbury and Hereford were all in attendance with a number of specialist appliances and officers all in attendance.
“We have responded with a significant number of appliances, including specialist appliances and good progress is being made in dealing with the incident,” said Assistant Chief Fire Officer Guy Palmer, who is at the scene.
“We’ve also received cross-border support from West Midlands Fire Service and Warwickshire Fire and Rescue Service.
“We would expect to be at the scene for another eight to 12 hours and there is a lot of impact on the road infrastructure around the area.
“If you are able, please avoid the area and keep your doors and windows closed if you are within the area of the smoke plume.”