Asda has recently announced price drops across thousands of household staples as part of The Big Jan Price Drop initiative.
When budgets may be tight for families with little ones post-Christmas, the supermarket aims to help parents by dropping costs on baby essentials by up to 60% to market-leading prices. Including products from big-brand favourites such as Pampers, Huggies, Aveeno and Johnson’s Baby, customers can rest assured they’ll find big bargains at Asda.
With various baby lines on Price Drop and available in stores and online, top picks include:
Pampers Baby-Dry Nappies Essential Pack – 50 pack
Available in Size 3, Size 4, Size 5, Size 6, Size 7 and Size 8
WAS £10.00/NOW £4.00 – 60% reduction and market leading price
Pampers Baby-Dry have Stop & Protect Pocket at the back for up to a 100% leak-free night. Pampers Baby-Dry nappies are dermatologically tested and contain 0% EU perfume allergens.
Huggies Pure Baby Wipes – 12 packs (12 x 56 wipes)
WAS £11.50/NOW £5.75 – 50% reduction and market leading price
Huggies Pure Wipes are made with skin loving natural fibres, which gently clean and protect baby’s delicate skin. With 99% pure water and no fragrance, they are hypoallergenic and clinically tested. The purity of water and the touch of Huggies provides gentle, natural care for baby.
Harmony Venture Deluxe Harnessed Car Seat with Red Black Reversible Insert
WAS £45/ NOW £22.50 – 50% reduction
The Harmony Venture Deluxe Harnessed Car Seat is the newest innovation in forward facing car seats with its smart design and exceptional value. Whether using the 5-point harness to keep a little one snug and secure or have transitioned the older child into the belt positioning booster seat, the full body side impact protection and extra comfort foam keeps child safe, comfortable and secure.
Aveeno Baby Daily Care 2-in-1 Shampoo & Conditioner – 250ml
WAS £6.50 / NOW £4.00 – 38% reduction
AVEENO Baby Daily Care 2-in-1 Shampoo & Conditioner is designed for baby’s delicate hair. This 2-in-1 formula leaves hair soft, smooth and easy to manage, without drying. Its mild formulation can be used daily. Perfect for baby’s delicate skin with natural oat extract. Gently cleanses & nourishes for easy combing. Tear-free. Free from sulphates, soap & dyes. Formulated with Natural Oat Extract.
Johnson’s Baby Bedtime Gentle Lotion – 500ml
WAS £3.50 / NOW £2.25 – 35% reduction
Johnson’s Baby Bedtime Lotion is infused with relaxing NaturalCalm™ aromas to help soothe baby before bed. The lotion moisturises to leave delicate skin feeling healthy. Clinically proven routine to help baby sleep better with soothing essences. Perfect for sensitive skin. No parabens, no dyes formula.
Shoppers are already praising the Price Drop on baby essentials across social media. Taking to TikTok, comments under @shercyrusx’s videowith over 87,000 views, shows Huggies Wipes on offer at Asda, as comments scream “what a bargain!!” and “such a good deal”. Another TikTok by mum @maceyoharaa has gone viral, captioned ‘If you’re a pampers mum RUN to asda!! £4 is the cheapest I’ve ever seen nappies!!’. Gaining over 470,000 views in just a few days, stream of comments say, “I don’t even use pampers and I’m tempted by that price” and “RUNNING!”. More ‘mumfluencers’ are sharing the deals, including this TikTok by @maisrosep, captioned ‘Mums run to Asda for 12 pack of Huggies for £5.75’.
Asda’s ‘Big Jan Price Drop’ investment sees over 2,500 household staples reduced by an average of 26%, in-store and online. Products include food, drink, household and baby essentials which customers buy week in, week out – live NOW and throughout January.
