Morrisons is spreading the festive cheer by giving away over 175,000 wonky carrots across all its supermarkets to help customers prepare for Rudolph’s visit.
British wonky carrots are oversized or misshapen but still taste delicious, and these free, festive favourites are available to collect from the front of all 496 Morrisons stores between 22nd – 24th December.
By giving the carrots away, Morrisons hopes to encourage families to choose wonky vegetables more often to reduce food waste as this produce would have otherwise been discarded.
During the festive period, Morrisons carrot sales more than double in the week before Christmas compared to the previous week, showing that the Norse tradition of leaving food and drink out for Father Christmas and his reindeer is as popular as ever.
Andy Todd, Carrot Buyer at Morrisons said: “The spirit of giving is what Christmas is all about, and we’re thrilled to help add a little bit of magic to our customers’ celebrations by giving them a delicious wonky carrot to leave out for Rudolph.
“Our tasty wonky range helps our British farmers reduce waste and offer customers a delicious alternative at a fraction of the cost.”
Launched in 2015, Morrisons Naturally Wonky fruit and vegetables helps to minimise food waste and offers affordable produce to customers.
“The range includes 24 wonky varieties including potatoes, carrots and parsnips. In the last 12 months, nearly 27,000 tonnes of fruit and vegetables were sold this way.
