Alpine ski-lift with snow machine, 7-foot Nutcrackers to find, plus sensational Christmas music to create a magical Christmas feel all in Hereford City Centre.

Shoppers can enjoy Free Parking from 4 pm on Wednesday, 13th and 20th of December and the Hereford City Life festive entertainment weekend on 16th and 17th December.

Schedule of events in partnership with Hereford City Council

Wednesday 13th Dec – Late night shopping with free parking from 4 pm with live music in High Town and outside the Wellington on Widemarsh St. Ski-lift and snow experience in High Town.

Saturday 16th Dec – Live music in Old Market and Maylords. Ski-lift and snow experience in Old Market.

Sunday 17th Dec – Live music in High Town and Eign Gate. Ski-lift and snow experience in High Town.

Wednesday 20th Dec – Live music in High Town and Old Market. Ski-lift and snow experience in High Town.

The Nutcracker trail will provide lots of fun for families, with a small prize for children completing the trail, collected from the Hereford Tourist Information Centre. A lucky winner will also win a £50 Hereford Gift Card.

Full details can be found at:https://www.herefordcitylife.co.uk/christmas

Free parking is in partnership with Hereford City Council, Herefordshire Council, Old Market and Maylord Orchards. Full details can be found at:

https://www.herefordcitylife.co.uk/experience/whats-on/free-christmas-parking-and-late-night-shopping

Mike Truelove, Hereford BID CEO, who manages the Hereford City Life brand, said, “The Alpine ski-lift and snow experience will be a real draw for visitors and shoppers this year. The team has also secured a great list of bands from the local area and will certainly create some festive cheer for shoppers”.