This project will seek to change the face of Hereford and significantly improve the appearance and attractiveness of the city, linking it to its rural hinterland.

Key elements include interrelated greening, public realm, and cycling/walking and digital connectivity initiatives, significantly enhancing Hereford as a place to visit, learn, live, work and invest.

The overall physical appearance and public realm of Hereford has been neglected, contributing to the long-term underperformance of its visitor economy, and needs urgent contemporary refreshment. The project seeks to improve perceptions of Hereford city for visitors and to instil pride of place for residents.

This project will help achieve our priorities around a sustainable green agenda for Hereford and deliver the following Towns Fund Intervention Framework outcomes:

Enhanced townscape that is more attractive and more accessible to residents, businesses and visitors

Improved affordability, convenience, reliability and sustainability of travel options to and from places of work

Enhanced high street and town centre experience that prioritises the health, safety and mobility of pedestrians

Towns Fund will support a number of interventions such as improved access to the city at key gateway locations, improved navigation and orientation within the town through digital signage and green focal points and improved public open spaces and greening of the city
(planting, green walls etc).

To learn more about this project, please visit – S20098D-Hereford-TIP-Document-NEW-FINAL-1.pdf (strongerhereford.co.uk)