Fodder Wholefoods, based in Church Street, Hereford, is going “back to basics” by opening a zero-package stall in Hereford’s Butter Market.

The new stall will be an extension of the vegetarian wholefood offer currently available in their wholefood store, which celebrates it 40th year of trading this year.

“Plastic packaging has been the scourge of the late 20th century,” said Mark Hubbard, owner & partner of Fodder, “but our new stall won’t use any at all!

Customers will be able to fill their own storage containers straight from newly designed gravity fill dispensers and only pay for what they actually need.”

The new stall will also stock the ever-popular artisan bread hand baked by Peter Cooks Bread, (Tues-Sat) and will have a refill department for household cleaning & laundry products by Bio-D and Faith in Nature shampoo, conditioner, handwash & shower gel.

All the food items will be conventionally grown, non-organic products to ensure a clear distinction between the organic shop in Church Street & the Fodder Basics stall.

“Most zero package stalls in Britain have been aimed at the organic sector with customers who have more disposable income than your average person.” Mark added, “We think people who have to watch the pennies also want to be kind to the environment, but main stream supermarkets don’t give them the option – everything is packed in plastic! We hope to be competitive on price, but with no plastic!”

With a fair wind, Fodder Basics hopes to be open by the beginning of December!