52-year-old Andrew Saxelby has been reported missing from his home in Ledbury.
He was last seen around 9.45am today (Thursday 5 May).
He is 6’3 tall, with short, grey hair and is now clean shaven.
He was last seen wearing a black fleece, black trousers, a red t-shirt and brown loafers or sandals.
He usually wears a silver-faced watch on his left wrist.
It is believed he has driven away in a red Mazda 3, registration VK67 ZKU.
He has links to the Eastnor and Malvern areas and Stonehouse in Gloucestershire.
Anyone with any information that could help find him is asked to please call 999.