Tesco has confirmed that it has bought the Paperchase brand, but the future of the companies stores, including the one at the Old Market in Hereford appears bleak with plans to host the brand on shelves at Tesco stores.
In a statement released on Tuesday, Tesco confirmed the news:
‘Tesco today confirms that it has bought the Paperchase brand and related IP.’
Jan Marchant, Managing Director of Home and Clothing at Tesco said: “Paperchase is a well-loved brand by so many, and we’re proud to bring it to Tesco stores across the UK.
“We have been building out plans to bring more brands and inspiration to the ranges we currently offer, and this will help us to take those plans further.
“We look forward to sharing more with our customers in due course.”
