From today, Sainsbury’s is introducing Nectar Prices, a new loyalty initiative which will give all 18 million Nectar customers big savings on a wide range of products, including some of Britain’s favourite brands, when checking out in Sainsbury’s supermarkets or online.

The retailer is focused on keeping prices low and customers shopping in Sainsbury’s supermarkets or online will get discounts on over 300 items initially, spanning household products, pet food and confectionary, with Nectar Prices, when using the Nectar app or card at checkout. This is just the start, Nectar Prices will expand into even more categories, ensuring customers get great offers on a variety of items throughout the year.

Nectar customers will be able to access significant savings on products from laundry detergent to cereal, with selected items at half price. For example, customers can expect to pay the following:

Ariel All-in-1 pods washing liquid capsules original (39 washes), £5 normally £10.50

24x330ml Coke Zero, £5 normally £10

Nescafé Gold Blend coffee 200g, £4 normally £8.10 

Oral-B Pro 3 3500 Cross Action Black & Travel Case, £45 normally £100

All existing Nectar customers need to do to benefit from Nectar Prices is scan their app or swipe their card at the till to save.

Customers shopping online will have their discounts applied automatically if their Nectar and Sainsbury’s accounts are linked. Those who don’t have a Nectar card can still easily access Nectar Prices by downloading the app1.

Sainsbury’s will be the only retailer to offer the combination of lower prices for every loyalty customer through Nectar Prices and extra personalised discounts with Your Nectar Prices – previously My Nectar Prices – providing customers who use SmartShop with lower prices on the products they buy regularly.

Each week, with Your Nectar Prices, customers can find personalised lower prices with up to 30% off products specifically tailored to them available on the app or through the Nectar website.

In December 2022, Nectar issued its 1 trillionth point– meaning over £5 billion worth of points have been issued to Nectar users over the last 20 years – and last year at least £220 million worth of points were issued.

Customers have had the option to either spend these on their food shopping, save them for a treat or exchange them for rewards across hundreds of Nectar partners.

So far, customers who use Your Nectar Prices have saved over £61 million since it launched in September 20212 and in December 2022 alone, Nectar customers saved £4.1 million through personalised discounts at Sainsbury’s with Your Nectar Prices3.

Additionally, customers can still get more value back from more of their spend by collecting Nectar points with over 350 leading retailers including eBay, Esso and Argos. In December 2022 customers saved £60 million by redeeming Nectar points to take money off their bill at a variety of partners4.

Simon Roberts, Chief Executive Officer at Sainsbury’s, said: “We are delighted to launch Nectar Prices, which will help millions of our customers save more on every trip to Sainsbury’s.

“There is much more to look forward to, we will keep refreshing Nectar Prices and increasing the variety of products on offer. It gets better, Nectar customers who shop in store with SmartShop will receive extra personalised value with Your Nectar Prices, bringing them the best prices on their favourite products.

“Our customers really are at the heart of every decision we make and we hope they find that Nectar Prices is an exciting way to bring them consistently great value all year round.”

Every day value is at the heart of Sainsbury’s plan. In December 2022, the retailer announced it was accelerating its value plan by investing a further £50m in keeping prices low – a move which means that by March 2023 it has invested over £550 million in value. Aldi Price Match will continue focusing on frequently bought fresh products, whilst Nectar will continue rewarding customers and offering discounts through Nectar Prices, Your Nectar Prices and Nectar Offers.

Examples of some Nectar Prices available to Nectar customers in Sainsbury’s supermarkets and online:

 Product Nectar PriceUsual Price  Discount
 Aperol Aperitivo 70cl £10.00£16.0038%
 Corona Extra 12x330ml£9.00 £14.0036%
 Ariel All-in-1 pods washing liquid capsules original (39 washes)£5.00 £10.5052%
 Coke Zero 24x330ml £5.00£10.0050%
 Nescafe Gold Blend signature jar 200g GB £4.00£8.1051%
 Elvive Colour Protect Shampoo 400ml £2.50£4.5044%
 Elvive Colour Protect Conditioner 300ml£2.50 £4.5044%
 Kellogg’s Crunchy Nut 720g£3.75 £4.8022%
 Heinz Baked Beans Tomato Sauce 415g £0.95£1.4032%
 Oral-B Pro 3 3500 Cross Action Black (+Travel Case)£45.00 £100