From today, Morrisons has dropped the prices of over 2,500 products in stores nationwide and online, including fresh fruit and veg, meat and fish, everyday kitchen cupboard staples and cleaning essentials, offering good, honest value, at a time when customers will be feeling the pinch.
For customers adding extra fruits and vegetables to their smoothies, cooking hearty one-pot winter warmers or packing vibrant lunchboxes, the reductions on fresh produce make it easier to start the year on a healthier, budget-friendly note. Fresh favourites such as tenderstem broccoli, sweet potatoes, blueberries, baby plum tomatoes and more are all included.
Beyond fresh food, the price drops extend to freezer fillers, kitchen cupboard must-haves and household essentials, ensuring savings are felt throughout the weekly shop. Popular branded items including Kellogg’s and Nestlé cereals, John West Tuna Chunks and Birds Eye favourites are also included, reinforcing Morrisons commitment to keeping prices low without compromising on quality.
Customers looking ahead to the annual spring clean can spruce up their home thanks to cuts across popular household brands such as Fairy and Andrex. While parents can stock up on baby essentials with reductions on Pampers, Ella’s Kitchen, Organix and more.
Alex Paver, Pricing and Customer Director at Morrisons, said: “At Morrisons, we believe great quality should be affordable for everyone, and we know that January is a time when the cost of the weekly shop really matters to customers. That’s why we’ve freshly cut 1000s of prices, from fresh favourites to cupboard stables so customers can trust they’re getting real value every time they shop with us. These price cuts reflect our continued commitment to helping customers spend less, while enjoying the quality Morrisons is known for.”
The fresh cuts form part of Morrisons ongoing investment in affordable everyday shopping and bargains, and will be clearly highlighted in store and on the Morrisons website, making it easier for customers to spot the savings.