Morrisons is spreading seasonal cheer by giving away over 185,000 wonky carrots across all its supermarkets to help parents and children prepare for Father Christmas and Rudolph’s visit.
British wonky carrots are oversized or misshapen but still taste delicious, and these free, festive favourites are available to collect from the front of all Morrisons stores on 21st and 22nd of December.
During the festive period, Morrisons carrot sales more than double in the week before Christmas compared to the previous week, showing that the Norse tradition of leaving food and drink out for Father Christmas and his reindeer is as popular as ever.
Andy Todd, Carrot Buyer at Morrisons, said:“Thousands of families across the nation will excitedly be preparing for Father Christmas’s visit soon and we wanted to play our part in helping to ensure he and his team are well fed. Our tasty wonky range helps our British farmers reduce waste and offers customers a delicious alternative at a fraction of the cost.”
By giving carrots away at Christmas, Morrisons hopes to encourage families to choose wonky vegetables more often.
Launched in 2015, the Morrisons Naturally Wonky fruit and vegetables help to minimise food waste and offer affordable produce to customers. The range includes a number of seasonal lines including potatoes, carrots and parsnips.
