Morrisons is cutting the price of hundreds of everyday essentials to help customers fill their baskets with great quality food and kitchen cupboard staples at affordable prices.
Key volume lines like chicken breast fillets, laundry pods, vegetables and even enchilada kits are all included and have had their prices reduced by an average of 18% – they will remain on promotion for at least four to eight weeks.
The cuts mark the next step on Morrisons journey to help make household budgets go further ahead of heightened spending moments like Christmas.
Among the items in the latest round of price cuts are:
- Family meal staples, including rice and pasta, fresh vegetables and chicken breasts
- Everyday basics, like olive oil, kitchen and toilet rolls, laundry pods and mayonnaise
- Items to help stock up ahead of the cold weather like soups and cold and flu tablets
Alex Paver, Pricing and Customer Director at Morrisons, said: “At Morrisons we believe great quality should be affordable for everyone, and we know that the cost of everyday products really matter to our customers right now. That’s why we’re cutting the prices of over 650 items, from fresh favourites to cupboard staples, so our customers can trust they’re getting real value every time they shop with us. These price cuts mean customers can spend less on the essentials and still enjoy the great quality Morrisons is known for.”
A range of market leading offers are also available in addition to the new price cuts, with key deals for this week alone including:
- Oyster Bay Sauvignon Blanc £7.50
- Kenco Coffee 200g £6.50
- Tetley Original Teabags 400s £6.50
- Comte De Saint Emmanuel 2019 Aop Bordeaux 75cl £6 (Wine of the Week)
The price cuts will be supported by a national campaign across TV, print, digital, and in-store signage to help customers easily identify reduced items.
| KEY DEALS | WAS | NOW |
| Morrisons Tricolore Fusilli 500g | £0.90 | £0.75 |
| Morrisons Long Grain Boil in the Bag Rice 4 x 125g | £1.20 | £0.99 |
| Morrisons Gravy Granules 200g | £0.99 | £0.73 |
| Morrisons Original Porridge Sachets 10 x 270g | £1.58 | £1.35 |
| Morrisons Special Flakes | £2.35 | £1.95 |
| Morrisons Chicken & Vegetable Broth 600g | £1.85 | £1.50 |
| Morrisons Enchilada Kit 600g | £1.77 | £1.60 |
| Morrisons Chicken Breast Fillets 630g | £5.00 | £4.65 |
| Morrisons Wafer Thin Honey Cured Ham | £2.00 | £1.55 |
| Morrisons Large Vine Ripened Tomatoes | £1.40 | £1.19 |
| Morrisons Onion 3 pack | £1.10 | £0.95 |
| Morrisons Olive Oil 250ml | £3.30 | £2.80 |
| Morrisons Light Mayonnaise 500ml | £1.15 | £0.99 |
| Morrisons Non-Bio Laundry Pods 21 pack | £3.70 | £2.76 |
| Morrisons Toilet Tissue 9 pack | £3.60 | £3.00 |
| Morrisons Max Strength Cold & Flu Day & Night Capsules | £2.25 | £2.00 |
