New research from Dunelm, the UK’s leading homewares retailer, shows that menopause symptoms are costing women in the West Midlands an average of 3 hours sleep per night.
In a bid to help both customers and colleagues improve their slumber, Dunelm Hereford, is inviting members of the local community to attend an exclusive in-store MenopauZzz workshop, hosted by menopause experts Henpicked, to support and educate on the effects of menopause.
Dunelm’s MenopauZzz campaign is backed by TV and radio presenter, Lisa Snowdon, a vocal advocate on the need for wider support for women going through both perimenopause and menopause.
With expert trainers from Henpicked, the UK’s leading menopause hub, on hand to answer questions relating to the transition and offer advice on how to create the optimum sleep environment, the hour-long session will take place on October 5th at Dunelm Hereford situated at Spur Retail Park,
Dunelm’s research also found that over a third (38%) of menopausal women aged over 45 in the West Midlandsadmit a lack of sleep negatively impacts their mood and leads to an inability to concentrate and recall details.
Amanda Cox, Chief People Officer and Stores Director at Dunelm said: “At Dunelm we appreciate menopause can be incredibly debilitating, with poor sleep a key side effect – that’s why we are offering specialist support to both customers and colleagues at this life milestone.
“Our MenopauZzz campaign provides workshops, educational resources and effective product recommendations and coincides with the launch of our new internal Menopause focus which includes menopause buddy training, a new menopause policy and manager guidance to make sure Dunelm is a place where everyone feels that they belong.”
The recent findings additionally found that only half (54%) women in the West Midlands are happy with the menopause help that’s currently available to them, outside of visiting their GP.
The results also revealed that only 12% of women in the West Midlands would turn to a male family member or friend if they were struggling with menopause, with the majority of those surveyed admitting they are most likely to turn to their doctor or female friend for support.
The Dunelm workshops will take place at 20 stores across the country and are just one part of a largercommitment Dunelm has made to provide all colleagues with menopause training and support.
Workshop attendees will receive a gift voucher to redeem against Dunelm products including those designed to help with menopause symptoms, such ascooling pillows, mattress protectors, duvets and bedding sets.
To sign up for the workshop, please visit the event page on Eventbrite:
To find out more about Dunelm’s MenopauZzz campaign, visit the campaign hub at https://www.dunelm.com/content/lets-talk-about-menopause
