A man has been seriously injured in an industrial incident in Hereford this afternoon.

A spokesperson for West Midlands Ambulance Service said: “We were called at 2.53pm to reports of an industrial incident off Newtown Road in Hereford.

“We sent the Midlands Air Ambulance from Strensham, a land ambulance, a paramedic officer and a BASICS doctor to the scene. When crews arrived, they found a man in a serious condition.

“He was treated on scene before being conveyed to Queen Elizabeth Hospital in Birmingham by air ambulance.”