A cinema chain is offering all redheads the opportunity to watch films for free during the upcoming heatwave.

The one problem is that the nearest Showcase Cinemas to Hereford are in Dudley and Cardiff!

From Showcase Cinemas:

Experts say the UK is soon to witness its hottest EVER days on record and since redheads are often more vulnerable than most to the sun’s rays, we’re giving them shelter from the sun inside our fully air conditioned cinema screens to catch the latest blockbusters for no cost at all!

If you’ve got red hair, grab a free ticket from the cinema box office for a film showing on Monday 18 and/or Tuesday 19 July, get yourself an ICEE and keep cool at Showcase. You’ll be able to watch Chris Hemsworth reprise his role as Thor in the Thor: Love and Thunder, experience the roots of rock and roll in the big screen biopic Elvis, laugh out loud with the Minions in Minions: The Rise of Gru, and so much more.

Not a redhead? There are still great offers to be had for Showcase Insider members, who receive a variety of impressive benefits throughout the year, including 10% rewards on tickets, snacks and drinks, discounted admission after 7pm Sunday and all-day Monday and Tuesday, plus exclusive access to advance screenings. To join Insider for free, click here.

FREE TICKET TERMS & CONDITIONS

Free ticket available in person at the cinema box office only on Monday 18 and Tuesday 19 July. 

Available for screenings starting on Monday 18 and Tuesday 19 July only.

One free ticket per transaction and per day for guests with red hair.

No reimbursement for previously purchased tickets allowed.

Not available for Gallery seating tickets, and additional charges will apply for other premium seating and / or formats, including XLR, XPlus, 3D and Director’s Hall.

Not available in conjunction with any other offers or promotions, including Meerkat Movies. 

The decision of Showcase Cinemas in all matters is final and binding.

There is no cash alternative.

Offer may be withdrawn at any time.