Work is now complete on the installation of average speed cameras along the 50mph stretch of the A449 Hartlebury – Ombersley, Worcestershire to reduce speeds, improve safety and reduce the number of people killed or seriously injured.
Cameras are now in place and fully operational, utilising the latest speed enforcement technology. The system aims to influence and change driver behaviour so that the speed limit is adhered to throughout the whole section of the route by enforcing an average speed across a route 24 hours of the day.
The project is a partnership between West Mercia Police, Worcestershire County Council and leading speed technology firm Jenoptik and has been made possible through funding from West Mercia Police & Crime Commissioner Road Safety Fund.
Speeding, as well as inappropriate speed can have a devastating impact on the safety of road users, increasing the risk of a collision and the severity of the consequences. During the past three years in West Mercia 3 people have been killed on the 50mph section of the A449 with a further 4 people suffering serious injuries. Speeding or inappropriate speed was noted in the majority of incidents as a contributory factor.
Superintendent Gareth Morgan, West Mercia Police comments:
“The installation of these cameras is part of our efforts to improving safety on the A449 and the opportunity to use new technology to combat this is an exciting move for us. There are many families that unfortunately know far too well the devastating consequences that speeding and collisions can lead to.
“Reducing the number of people killed or seriously injured on our roads is our priority and reducing the speed that people travel is a key part of this. Apart from the obvious consequences if you are involved in a collision, if prosecuted for speeding, the minimum penalty is a £100 fine and 3 penalty points. You could be disqualified from driving if you build up 12 or more penalty points within a period of 3 years”.
PCC John Campion says:
“Too many people die or are seriously injured on our roads. Road safety continues to be at the heart of my work as Commissioner with my focus being on tackling inappropriate speed and driver behaviour. Schemes such as this are a vital tool to ensure we reduce the life changing impact of poor driver behaviour on our roads.”
Councillor Tony Miller, Worcestershire County Council says;
“As a newly elected County Councillor for this area I welcome this new initiative. Speed is a concern that is often raised by my local constituents so it is great that we can use this technology to try and reduce speeds along this stretch of the A449 and in turn reduce the number of people killed or seriously injured.”
Jon Fraser, Worcestershire County Council Highways says;
“We are pleased to be able to work alongside West Mercia Police in supporting the use of this technology. I am confident that the new average speed system for this stretch of the A449 will go a long way in making the road a lot safer for all road users”.
Geoff Collins, a Director at Jenoptik Traffic Solutions says;
“We are pleased to be providing the enforcement technology that will help to make the A449 a safer road. Having installed more than 200 schemes to date, Jenoptik are confident that road users and residents alike will soon be seeing the benefits of safe and smooth traffic flows”.
Ongoing evaluation will be taking place and will inform future decisions over how this technology can be used in other areas of West Mercia.
Pictured below, from left:
Geoff Collins (Jenoptik Traffic Solutions), Jon Fraser (Worcestershire County Council Highways), Councillor Tony Miller (Worcestershire County Council), John Campion (West Mercia Police & Crime Commissioner) and Superintendent Gareth Morgan (West Mercia Police).
