Asda today announced there will be a £10 million refresh program in over 180 of its popular instore cafes. The project, led by partner Compass, will begin this month and is expected to be completed by the end of October.
The cafés, which are managed by Compass, will be upgraded to have a new look and feel which will include the introduction of digital ordering screens and table ordering service, alongside a manned till.
The new menu will include some of the old favourites such as full English breakfast, fish and chips, lasagne, jacket potatoes, Burger and Chips, and customers can look forward to the arrival of some new dishes including smashed avocado on toast, katsu chicken curry, topped salad bowls, wraps and a new sharing range that includes nachos and loaded fries.
Asda’s popular pizzas will also become part of the new instore café menu with customers able to choose a full 12″ pizza or purchase individual slices, including margherita, pepperoni, American sizzler, spicy chicken, meat feast, ham & mushroom or veggie supreme.
The new look and feel brings a more relaxed coffee shop vibe to the cafés, and as well as the usual favourites such as americano, latte, mocha, cappuccino, there will new additions to the hot drinks menu, including flavoured iced coffees, as well as a selection of cakes.
Asda’s hugely popular ‘Kids Eat for £1’ café meal deals will remain available. The kid’s menu has a variety of offers including dishes such as Penne Pasta with Meatballs and a vegan Hidden Veg pasta meal, alongside firm favourites fish fingers, chicken nuggets and the all-day breakfast, there is also the option of swapping out chips for salad or peas.
Ian McEvans, Vice President of Commercial Food at Asda, said: “Cafés are an important part of the shopping experience for many of our customers, and this significant investment alongside allows us to bring a new look and feel, as well making improvements to the service and a refresh of the menu.
“We have continued to demonstrate our commitment to our cafés over the years with popular deals like the Winter Warmer and Kids Eat for £1 meal deals, and this investment marks another exciting milestone moment for us on our journey and underpins our continued commitment to ensuring Asda is set up for long term success at the heart of communities.”
Andrew Jones, Managing Director, One Retail added: “It’s great to continue our longstanding partnership with Asda, expanding to work across more stores and enhancing the offer with a significant rebrand and investment.
The upgrade programme is set to introduce new technology, menu innovations and a new look and feel within the cafés. We look forward to getting started and our continued work together to serve the Asda customer.”
