Once the delight of every child’s build up to Christmas, the Argos catalogue, will be no longer, after the company announced that it would cease production of the printed copy, as more shoppers head online.

Chief Executive of Sainsbury’s (Argos’ parent company) Simon Roberts told The Sun: “As most customers are now browsing and ordering online, we have decided that the time is right to stop printing the Argos catalogue.

“Removing the printed catalogue helps us to flex our range and offers and to be more competitive on price.”