New major campaign which urges Midlands patients concerned about cancer to get checked and to keep routine appointments is being backed by celebrities including TV chefs Gordon Ramsay, Nadiya Hussein, and actress Emma Thompson.
The NHS’s Help Us Help You access campaign will use TV adverts, billboards and social media to urge people to speak to their GP if they are worried about a symptom that could be cancer, and also remind pregnant women to attend check-ups and seek advice if they are worried about their baby.
New research has found that even now, nearly half (48%) of the public would delay or not seek medical help at all. A fifth (22%) would not want to be a burden on the health service while a similar number said that fear of getting coronavirus or passing it onto others was a major reason for not getting help.
More than four in ten people would leave it longer to get health advice than they normally would have before the coronavirus outbreak, however delaying can have serious consequences for some cancers.
NHS staff have pulled out all the stops to keep cancer services going throughout the pandemic, with almost one million people referred for checks or starting treatment since the virus took hold.
People with mental health issues are also been encouraged to access NHS support.
Dr Nigel Sturrock, Regional Medical Director at NHS England and NHS Improvement in the Midlands, said:
“Cancer is easier to treat when it’s caught at an earlier stage and so coming forward for a check could save your life.”
“Alongside treating 110,000 people with coronavirus, NHS staff have gone to great lengths to make sure that people who do not have Covid-19 can safely access services.
“So whether you or a loved one has a routine appointment, or a potential cancer symptom, our message is clear – you are not a burden, we are here to safely care for you so please don’t delay – Help Us Help You and come forward as you usually would.”
NHS services have put a range of measures in place so that people can be treated safely throughout the pandemic including Covid-19 protected cancer surgery hubs, a Covid-19 friendly drugs fund which means fewer trips to hospital and chemotherapy being delivered in more convenient locations.
Symptoms of cancer include:
• Changes in bowel habits, including blood in your poo
• Unexplained weight loss
• A lump
• Persistent bloating
• Pain that does not go away
The cancer Help Us Help You advert which will start airing on TV from tomorrow is available here.
TV chef Gordon Ramsay said “As we head into winter, it’s really important that we remember that despite Covid-19, the NHS can still see us safely. I was really pleased to help reassure the public and remind them that the NHS is here for them when they need it.”
Lockdown heroes including 100 year old Dabirul Choudhury with his Ramadan walk, Annemarie Plas who started Clap for Carers, and Ayesha Pakravan-Ovey who delivered hundreds of meals to those in isolation, will all join the NHS plea to say letting the NHS help you is one of the best ways of supporting the health service.
Dr Amir Khan said “Covid-19 has been hugely challenging for everyone and while it’s easy to understand why people are fearful about seeking medical advice and want to avoid being a burden, it’s so important that people come to see us when they need us. If you’re pregnant, please go to your antenatal appointment and contact us if you’re worried about your health or your baby’s health. And if you’ve spotted something you think might be cancer, please contact your GP. We’re still here and we can see you safely.”
