Transforming under-utilised space at Maylord Shopping Centre will result in the creation of Powerhouse: A centre for culture and the creative industries.
The redeveloped space will stimulate creative, heritage and visitor economies, and connect community through live experiences and cultural programming, contributing to a renewed and reshaped city centre in a way that drives footfall and economic growth, through tourism and community engagement.
Powerhouse, a theatre-making company, has developed cross sector partnerships with local independent businesses, Dakin Events and The Beefy Boys, to generate footfall and economic growth to the area.
The ground floor will consist of bookshop and social hub. The upper floor will be a large multipurpose space, allowing community classes and workshops, rehearsals and creative development resources, including breakaway digital studios and workspace.
An improved Hereford cultural offer. An urgent re-imagining and repurposing of long-abandoned retail-centric assets addressing the ‘nothing to do here’ complaint.
Space that brings people into the city centre for cultural experiences, learning and leisure. Opportunity for experiential and cultural tourist programming of national and international status. High Street regeneration through a new model of community, commerce and culture.
More visibility and access of learning, with increased cultural interactions with harderto-reach groups. Growing employment opportunities and halo-effect for surrounding businesses.
This project will strengthen Hereford’s cultural landscape and will deliver the Towns Fund Intervention Framework commitment to:
Improved arts, cultural and heritage offer that is more visible and easier for residents/visitors to access
Enhanced townscape that is more attractive and more accessible to residents, businesses and visitors
