Hereford’s Little Princess Trust receives a £12,000 boost from the Inco Foundation
A charity that has helped more than 20,000 children and young people with a free wig service has received a £12,000 boost from a leading principal contractor.
Inco Contracts, which has offices in Cannock, Cardiff, Stevenage and Warrington, has spent the last twelve months raising vital funds for the Little Princess Trust, with its team swapping construction sites for a host of fundraising activities, including golf days, office fitness challenges and, most recently, its Christmas Jumper Day!
The money will be used in the delivery of life-changing wigs and funding vital research into kinder, more effective cancer treatments.
Phil Brace, Chief Executive of The Little Princess Trust, said: “The generosity from everyone at Inco is truly incredible and will be a huge help to us as we continue to support young people with hair loss and fund vital childhood cancer research.
“We are now helping more children than ever before, but we can only do this thanks to the wonderful support we receive, and I would like to thank everyone for their fantastic fundraising for The Little Princess Trust.”
The Inco Foundation invites all team members to vote for their chosen charity and the resounding winner was The Little Princess Trust for 2025.
Established twenty years ago, the Hereford-based organisation works closely with a trusted network of accredited wig fitters to ensure children and adults up to the age of 24 never have to travel far for a wig fitting.
There is also a commitment to support the development of less aggressive and less toxic cancer treatments, and this has seen it fund 152 research projects to date.
Sam Norton, Executive Director of Inco Contracts, went on to add: “Hair and Hope is the Little Princess Trust’s motto. The young people they help are already going through so much, so to give them access to wigs and hair is absolutely vital for keeping up spirts and aiding recovery. As our official charity partner for 2025, we are proud to have raised over £12,000, to boost the excellent services they provide.”
This latest support for the Little Princess Trust forms part of the continued growth of the Inco Foundation, a charitable venture that has now passed the £50,000 milestone in total funds raised, supporting Mates in Mind, the Motor Neurone Disease Association, St Giles Hospice and Your RWTC – the registered charity of The Royal Wolverhampton NHS Trust.
The latter was last year’s chosen charity and, in addition to receiving 1100 ‘chemo comfort bags’ and 1000 radiotherapy water bottles, enjoyed a garden makeover, including 60” outdoor cinema, for the children’s ward from Inco Contract staff and suppliers DMW and UK Electrical.
“We are passionate about the areas we are based in and the communities we serve, which is why we set-up the Inco Foundation – to give something back, especially to charities who have a local or personal connection”, explained Sam.
“To date, we have had five charities of the year and between them we have raised more than £50,000. This has gone into frontline services, delivering essential equipment or opening up new spaces. It’s not just cash we give either, a lot of the projects have seen our staff donate their time and skills to deliver much-needed refurbishments.”
He concluded: “St Giles Hospice in Lichfield was a perfect example. We spent two-days completing five different projects, ranging from the refurbishment of a roof terrace area and 13 patient patio space to sprucing up the children’s area and bringing a fountain back to life.
“The DIY SOS was carried out in memory of Paul Finch, who worked as a Site Manager for our business before falling ill with cancer and being cared for by the wonderful people at St Giles.”
For more information on The Little Princess Trust, please visit www.littleprincesses.org.uk or follow the charity across its social channels.