Photo credit: Billie Charity / Hay Festival

The Gruffalo made a surprise visit to Hay-on-Wye yesterday to mark 50 days to Hay Festival 2025, which takes place 22 May–1 June.

Helping distribute Festival programmes among the town’s independent bookshops, cafes and attractions, the iconic book character delighted audiences of all ages.

His trip continues with a tour of Hereford later today with planned stops at Waterstones and Rossiter Books. 

Creators of The Gruffalo – author Julia Donaldson and illustrator Axel Scheffler – are two of the star guests at the upcoming Hay Festival.

More than 600 events make up this year’s programme, launching the best new fiction and non-fiction books, while sharing insights around the biggest global issues and great evening entertainment, featuring artists, policymakers, pioneers and innovators from around the world.

Discover the full programme and book tickets now at hayfestival.org/hay-on-wye