Throughout today, The Entertainer are hosting a very special visit to Hereford City Centre by the leader of the Auto Bots himself: Optimus Prime

With some appearances from his closest ally Bumblebee, Optimus Prime will be available in High Town from 09:30am for visitors to meet and take photos. 

Posters will also be availble in store at The Entertainer on Commercial Street. 

The truck arrived at around 8am this morning and is now positioned in High Town. 

Thousands of fans are expected to head into Hereford to have their photo taken with Optimus Prime, so make sure you beat the crowds by getting down early! 

The heroic talking character Optimus Prime appears in the original trilogy Micheal Bay hasbro live action Transformers films Transformers (2007) , Transformers: Revenge of the Fallen (2009), and Transformers: Dark of the Moon (2011) as the leader of the Autobots and one of the main protagonists of the first three Michael Bay Transformers films.