ProCook the UK’s leading kitchenware brand is delighted to announce the grand opening of its newest store in Old Market, Hereford.

Launching on Friday 16th May, the store promises local shoppers an exciting new destination for premium-quality cookware, tableware, kitchen gadgets, and electricals, all designed to bring quality and performance into homes.

Situated in the heart of Hereford’s town centre, the new ProCook store is perfectly placed to attract the town’s growing foodie crowd, offering customers a hands-on experience with an extensive range of premium quality kitchenware.

Shoppers will be able to test out products whilst receiving tailored expert advice from the knowledgeable in-store team of product specialists.  

To celebrate the opening, ProCook is offering exclusive launch promotions and exciting giveaways throughout the weekend. The first 50 customers through the door at 9am on both Friday 16th and Saturday 17th May will receive a free goodie bag worth £25, packed with a selection of must-have ProCook favourites.

Shoppers will also have the chance to explore the brand’s latest innovations in kitchen electricals including the latest line of state-of-the-art coffee machines and summer ready gadgets like ProCook’s pizza oven, ice-cream makers, and blender.

For added convenience, shoppers can choose to have any purchase delivered directly to their home with next-day delivery so there’s no need to carry heavy bags while enjoying the rest of their day in Hereford. 

The new Hereford store will create 6 jobs for the area, and ProCook are currently recruiting for roles which can be found on the ProCook careers page: https://careers.procook.co.uk/.

Joe Pennington, Retail Director at ProCook said: “We’re excited to open our first store in Hereford. Some of the most fantastic food is produced in the local area and we hope foodies in the region will be excited to have their own specialist kitchenware store.

From cookware and electricals to knives and gadgets, Hereford’s new ProCook store is not just about shopping – it’s about experiencing the tools that help make cooking at home more enjoyable and rewarding. We can’t wait to welcome the local community through our doors.” 

Alan Anderson, Centre Manager at OId Market, said: “We have no doubt that ProCook will prove popular with our shoppers, especially those who are budding chefs and love to spend time in their kitchens. We’re constantly looking for new brands and experiences to bring to the centre, ensuring that there’s something for everyone who visits and ProCook will do just that. We look forward to the store opening its doors!”