Jude Bellingham, the England and Real Madrid star, recently visited Suntory Beverage and Food GB&I’s factory in Coleford, the home of Lucozade, for a behind the scenes tour.
As part of the visit, Jude was given an insight into the production process of Lucozade Sport Ice Kick, the new flavour that the footballer co-created with the brand.
During the tour, Jude also had the chance to meet many of the team who work at the factory in Coleford, where the star discussed his career as well as his multi-year partnership with Lucozade, who are a longstanding partner of The FA.
This follows the visit of heavyweight boxer and fellow Lucozade athlete Anthony Joshua in 2023 to see where his Lucozade Fruit Punch is made.
As part of his collaboration with the UK’s number one sports drink, Jude starred in a video promoting the new flavour, which saw the midfielder smash a giant block of ice with a powerful volley, revealing the new ‘Ice Kick’ drink.
It is coming up to the first year of Jude Bellingham’s partnership with Lucozade. which has seen the talented footballer feature in a television advert which aired in May last year as part of the brand’s new “Bring The Energy” campaign.
The 21-year-old is fresh from joining up with the England team for their first training camp under new Three Lions boss, Thomas Tuchel. Jude and the Three Lions put on a superb display against both Albania and Latvia in the two important World Cup qualifiers.
Following the visit, Jude Bellingham said:
“It was amazing to get a behind-the-scenes tour of the factory and meet the people involved in the production of Ice Kick, as well as seeing my face on the side of the bottle! I really enjoyed helping to co-create the new flavour and look forward to continuing this special partnership with Lucozade”.
Karl Ottomar, Supply Chain Director at Suntory Beverage & Food GB&I comments:
“We loved showing Jude around our factory, meeting our incredible team, and allowing him to see first-hand the brilliant work that goes into making an iconic drink like Lucozade Sport. The site has been buzzing with excitement all morning and it’s another brilliant opportunity to celebrate this fantastic new partnership and launch of a very exciting new drink”.
The factory was built in 1946 and is also famous for producing the company’s other iconic British brand Ribena. It is a major employer in the local area and is capable of producing 1.3 million bottles a day.
