Acticare, a Hereford-based leading supplier to the UK care home sector, is excited to unveil its bold new branding as it prepares for The Care Show at Birmingham’s NEC on October 9th and 10th.

This fresh, vibrant look marks a significant milestone in the company’s journey, following a year of record growth and setting the stage for ambitious plans in 2025 and beyond.

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The Skylon Park based company was established in Hereford in 2006. The family business has grown from a small enterprise to employing almost 50 staff across the county. 

Investment in the new brand reflects Acticare’s dedication to the dynamic and ever-evolving care sector, while reaffirming its commitment to making the lives of care home teams simpler, safer, and better every day.

“The rebranding includes a new logo, updated visual elements, and a renewed focus on the company’s core values, mission and point of difference.

Josh Boyman, Managing Director at Acticare, shared hisexcitement about the brand refresh: “Our new branding is more than just a new look; it embodies our vision for the future of care home supplies.

“We wanted to modernise andreflect the energy and vibrancy of the business here at Acticare while staying true to our client-first ethos of supplying quality products in a timely, reliable manner.

“We are delighted to continue to operate from our headquarters at Skylon Park and have plans to recruit more Herefordshire talent at the end of this year and into 2025.

“Overall, our unique company culture and approach tosupplying care home essentials helps our clients raise standards while consuming less.”

Acticare’s innovative solutions and commitment to sustainability remain at the forefront of its operations. In 2023 they achieved Planet Mark accreditation. Now, by providing care homes with high-quality products and transparent, sustainable processes, Acticare continues to support the sector’s efforts to reduce its environmental footprint.

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The unveiling of the new brand takes place ahead of the Care Show, a major industry event where Acticare will showcaseits innovative NEW services.

Visitors to the NEC on October 9th and 10th are encouraged to visit the Acticare stand to see the new branding and learn more about the company’s uniqueoffering for the care sector.

For more information, please contact Head of Marketing, Amanda Davies at Acticare on 01432 271271, visit the website or email marketing@acticareuk.com