Lidl GB is inviting primary schools in Herefordshire to win an exclusive trip to a local berry supplier. This initiative brings the supermarket’s ‘vegucation’ mission out of the classroom and directly into the fields, allowing pupils to experience first-hand how fresh produce is grown.
S&A Produce, from Hereford, has supplied Lidl for the last 20 years and is a powerhouse of British berries, supplying millions of punnets of fresh strawberries and blueberries every year. In fact, one in seven of all UK-grown strawberries and one in ten of all UK-grown blueberries comes straight from their four farms.
To enter, teachers must simply register for the Lidl Foodies programme, download the ‘Growers’ Fruit and Veg Mix Up’ activity sheet, and submit their pupils’ completed sheets. As part of the activity, pupils are invited to invent their own fruit or vegetable. Teachers should email completed entries to lidlfoodies@nationalschoolspartnerships.com by Sunday 3 May 2026.
Entries will be judged on creativity and evidence of learning demonstrated through the programme. The winning class will also receive a £100 Lidl gift card to spend on classroom fruit supplies.
This competition marks the next phase of the highly successful Lidl Foodies programme. Backed by a £675,000 investment by Lidl GB, the free initiative was developed to help teachers introduce children to the joy of healthy food. The interactive lesson plans have been downloaded by more than 15% of primary schools nationwide and reached over 365,000 pupils across the country.
The impact of this investment is already transforming classroom habits. Following the second year of the programme, more than nine in 10 children have a better understanding of where fruit and veg come from and 93% of teachers said their pupils were keen to taste and explore unfamiliar fruit and vegetables1.
Matt Juden-Bloomfield, Head of Sustainability at Lidl GB, said: “As a discounter, we’re passionate about helping everyone eat and live better for less, believing that nutrition and sustainability go hand-in-hand and should be accessible to all. Our Lidl Foodies programme turns this belief into action and has empowered over 365,000 pupils to taste, grow, and cook fresh produce. This farm visit takes that mission a step further, showing the next generation exactly where their food comes from through hands-on learning and a celebration of the journey from farm to fork.”
Delivered via the National Schools Partnership, Lidl Foodies continues to offer schools free interactive lesson plans, resources, and funding. The new farm visit initiative bridges the classroom and the supply chain, highlighting Lidl GB’s commitment to British farmers and growers, and a transparent agricultural sector.
