Asda has confirmed that pay rates for retail colleagues will rise to £13.10 per hour from 5 July 2026.
All 110,000 hourly‑paid colleagues in Asda Retail and Asda Express will receive a 4% above‑inflation pay rise, delivered across two dates:
- 1 April 2026 – base rate moves to £12.71
- 5 July 2026 – base rate moves to £13.10
Colleagues working in stores inside the M25 will see their hourly rate rise to £13.93 in April and £14.35 in July.
Investment in Pay
- The 2026 pay award represents an £80m investment.
- Total investment in retail pay since Asda’s acquisition by TDR Capital and the Issa brothers in 2021 is now £575m.
- Over this period, hourly pay rates have increased by c40%, rising from £9.36 in 2021 to £13.10 in 2026.
Asda comment
James Goodman, Chief People Officer, Asda, said: “Our store‑based colleagues are at the core of our business and the role they play serving customers is central to our Formula for Growth turnaround plan. I’m pleased we’ve been able to give them an above‑inflation pay award and invest in this way. I’d also like to thank them for their continued hard work and commitment to making Asda better every day.”
