Morrisons is helping its senior customers’ pensions go further by introducing a new ‘OAPension-Friendly Breakfast’ deal available now in all Cafés.
Customers over the age of 60 can enjoy the breakfast which includes a sausage, bacon, fried egg, hash brown, Heinz Baked Beans, toast and butter alongside any refillable hot drink for just £5, saving customers up to £3.
Morrisons has introduced the deal to help customers in response to feedback from elderly shoppers that they’d like to make their pensions go further following increased financial pressures.
The deal, which is available in all Morrisons Cafés now, includes all the staples of a popular traditional English breakfast, as well as a choice of any refillable hot drink, whether that be a tea, coffee or a warming hot chocolate.
Morrisons Cafés serve as a great location for customers, to enjoy food and drink whilst catching up with loved ones or friends. With almost half (49%) of the elderly cutting back on meeting friends due to financial pressures, it’s more important than ever to offer a relaxed and affordable environment for people to meet* and a Morrisons Cafe is the perfect spot.
Chris Strong, Senior Café Buying Manager at Morrisons, said: “We know it’s been a cold few months for our loyal senior customers, and with the rising cost of living, we wanted to give something back and help their pensions go a little further.
“We know our cafés can be the heart of local communities and nothing beats a full English breakfast, especially when there are savings to be had. Whether it’s enjoyed solo, or while meeting up with friends or family, our OAPension-Friendly Breakfast hopes to bring a little extra joy in the coming months.”
The OAPension-Friendly Breakfast is available now in all Morrisons Cafés. The breakfast deal costs £5 and includes sausage, bacon, fried egg, hash brown, Heinz Baked Beanz, toast and butter alongside any refillable hot drink. Customers simply need to let the colleagues know they’re over 60 when purchasing the new offer.
To find your local Morrisons Café, visit: https://my.morrisons.com/storefinder/.
