Holidays are coming, holidays are coming (in under budget), now that Lidl has unveiled its very own Christmas cola truck, set to tour Great Britain from 14th November to 1st December for the first time ever.
Spreading the festive magic of Christmas across the nation, the truck will grant wishes, hand out over 2,000 Middle Aisle present boxes, give away festive food shops* and provide an array of mouthwatering festive food from Lidl.
Setting its fan-favourite Freeway drink on the literal freeway by transforming it into a truck, a can of Lidl’s fizzy cola has been reimagined into a whopping 15 tonne, 20 metre long and 5 metre high king of the road.
With a Freeway label wrapped cylindrical body and life-like pull-ring back hatch, the instantly recognisable and show-stopping truck has been created to spread the magic of Christmas across Great Britain.
Touring nine cities including hot spots such as Hull, Wrexham and Dundee, the truck will highlight the magic of giving, sharing and wish-making this Christmas with a pop-up wonderland at each stop.
Over 2,000 present boxes are held inside the truck, filled to the brim of Lidl’s famed Middle Aisle items, ready to be handed out to its first visitors at each stop*. What’s more, 1 in 10 of these boxes will contain a ‘Golden Ticket’, giving shoppers the incredible opportunity to win their Christmas food shop at Lidl**.
The magic doesn’t stop there, either. Mirroring the supermarket’s new Christmas advert – directed by Oscar-winning director Tom Hooper and centering around the power of wish-making – Lidl will be making fan’s wishes come true in the real world.
Once at the tour stop, visitors can submit a wish that would make Christmas truly magical for them and their family – whatever that may be. In the spirit of creating a magical Christmas with Lidl, the retailer will then grant a number of them, making dreams big or small come true.
In case all the wish-making and gifting provides hungry work, Lidl will also be handing out its delicious festive food at the pop-up wonderland. Visitors can step inside a life size present box, ringing a bell for a surprise season’s treatings, or try Snowmallows, festive biscuits and more on show.
To celebrate Lidl putting its own fizzy cola drink on the world stage for the first time ever, the supermarket has created a new Christmas ad that stars ‘Nick’, who brings the Freeway truck to life, setting off on the freeway to spread festive magic.
Joanna Gomer, Marketing Director at Lidl GB, commented “Giving back to the communities we serve is really important to us and our exciting new Freeway truck allows us to get right into the heart of them this year. By touring nine stops across the country, we’ll be using our giant truck to hand out present boxes, give away festive food shops and grant wishes that will make dreams come true. Look out for the Freeway truck on its tour and most importantly, come join the fun.”
The Freeway on the freeway truck will be visiting:
| DATE | LOCATION |
| 14th November | Dundee |
| 16th November | Harrogate |
| 17th November | Hull |
| 21st November | Nottingham |
| 23rd November | Wolverhampton |
| 24th November | Wrexham |
| 28th November | Luton |
| 30th November | Bournemouth |
| 1st December | Southampton |
Lidl’s Freeway truck will tour Great Britain from 14th November to 1st December, visiting 9 stops as listed above from 12pm to 6pm. Follow the journey and check if your city is on the route by visiting www.lidl.co.uk/freeway_tour.
