This winter, Sugar Shack Bakery, an independent family-run café, is set to open its doors in Old Market, Hereford, offering a friendly, welcoming atmosphere alongside handmade, mouthwatering treats.
Known for their delicious brownies, cookies and artisan coffee, Sugar Shack bakery is set to become the new go-to coffee destination for locals and visitors alike.
Founded two years ago, Sugar Shack Bakery has its roots int the South West.
Elly, the owner and Head Baker, handcrafts all of the brownies, bakes and cookies at the Swindon bakehouse, which are shipped nationwide and stocked in cafes and numerous other locations across
the UK, with both wholesale and little treats.
Sugar Shack Bakery began during lockdown when Elly, on maternity leave, started baking from home with her husband and co-owner Dean.
What began as a home-bound hobby quickly grew into a thriving business.
As demand skyrocketed, Elly left her recruitment job to focus full time on baking.
Soon, they outgrew their home kitchen and decided to take a leap by opening a bakery café as opposed to just a commercial kitchen.
Their first brick-and-mortar café in Swindon proved a huge success. After two busy years, they expanded to a larger bakehouse, known as Number 8, where all of Sugar Shack’s goods are now baked and decorated by hand.
With the business continuing to grow, Sugar Shack is ready for the next phase of it’s journey:
Opening a new café in Hereford. The Hereford location will offer the same signature handmade bakes, delicious coffee, and welcoming atmosphere that Sugar Shack is so well known for.
The new Hereford cafe will feature Sugar Shack’s renowned brownies, along with cookie pies, cookie bombs, milkshakes and seasonal bakes. Customers can expect the signature Sugar Shack touch- bright plants, neon lights, and plenty of pink- the cafe of dreams!
Hereford was chosen for its vibrant, growing community of young professionals and families who appreciate unique, independent businesses.
The city’s thriving café culture makes it the perfect home for Sugar Shack Bakery, which is excited to become a part of the community and to host lots of exciting events and gatherings in the space.
Sugar Shack Bakery isnt just about coffee and bakes- it’s about creating a luxury experience.
The bakery team aims to provide more than just a visit; it’s an escape from the everyday into a little pocket of loveliness. With a personal touch and a sense of charm, Sugar Shack can truly set itself apart from the average chain café.
As Swindon’s first “Instagram café”, Sugar Shack’s pretty-in-pink interior, paired with bakes that will make you drool, it is a must-visit for those who love an aesthetically pleasing vibe.
Every little treat is as photo-worthy as it looks delicious.
The Hereford location will also offer a loyalty card program, as well as discounts for students and Blue Light Card holders.
Keep an eye on Sugar Shack Bakery’s social media for updates on job opportunities, grand opening celebrations, and exclusive offerings at the new Hereford cafè.
You won’t want to miss what’s coming next!
Facebook: Sugar Shack
Instagram: @sugar.shack20
