Photo: Tom Q tucks into a selection of Beefy Boys’ Chicken Wings that he campaigned to bring back
We can all relate to feeling nostalgic for things we once loved but can no longer indulge in, whether it’s the original Marathan Bars, Woolworths Pick ‘n’ Mix, or even longing for the return of our favourite 90s Britpop band. Many of us will have taken to social media to request their return, but few will have experienced a response quite like this …
The Beefy Boys have answered the call of one particularly passionate fan by bringing their legendary chicken wings back to the menu. This follows months of determined requests from dedicated customer Tom Q, who refused to take no for an answer, and launched a tireless campaign of social media comments and direct messages when his favourite chicken wings were removed from The Beefy Boys’ menu in April 2024, due to rising costs.
After months of campaigning, the cult burger restaurant has granted Tom’s wish and crowned him ‘Lord of the Wings’ due to his unwavering commitment, even inviting him to be the first to indulge in the returning menu item after working hard behind the scenes to bring back the delicious side dish, with the help of a new British supplier.
However, it wasn’t just cravings that fueled Tom’s passion for The Beefy Boys’ delicious chicken wings, but a heartwarming family tradition also. For the last eight years, he and his young daughter, now aged 16, had visited The Beefy Boys’ Hereford Meat Boutique every Christmas to share a platter of wings, making many memories along the way.
So, when the dish was removed from the menu in April 2024, Tom couldn’t let go of a family tradition so close to his heart without a fight. He decided to launch a vigorous campaign of messages and comments to make his voice heard, pleading with the restaurant to bring the wings back in time for Christmas 2024. Soon, other customers jumped on the bandwagon, demanding the chicken wings’ return at every chance possible.
To celebrate their return, The Beefy Boys invited Tom into his local restaurant to enjoy a wing feast and to sample their famous flavours, which are now officially back on the menu. This includes Ninja, BBQ & Ranch, Buffalo & Blue, Nashville (spicy) and Plain with a side of Honey Mustard Dip.
The Beefy Boys’ co-founder Anthony ‘Murf’ Murphy said,
“Tom’s passion for our wings, and story of his Christmas family tradition really moved us all. We couldn’t believe the amount of people who joined his campaign to bring our chicken wings back, so it only felt right to find a way of putting them back on the menu, to crown him Lord of the Wings, and let him be the first to dig in.”
Chicken wings are now officially back at all Beefy Boys’ restaurants! Make sure you head to Hereford, Shrewsbury, or Cheltenham to join the wing frenzy and experience the flavours that had the Lord of the Wings on his relentless quest.
The recipes for The Beefy Boys’ signature wings can also be found in their recently released cookbookThe Beefy Boys: From Backyard BBQ’s to World-Class Burgers, for those who would like to have a go at making their own Christmas feast this year.
