Tesco is to help parents spread the cost of Christmas with an up to half price toy sale starting on Monday September 16.

All toys in the sale, run for the supermarket by The Entertainer toy shop, will be discounted by up to 50 per cent with some costing as little as £3.

Among the star attractions in the sale will be the following:

 NowWas
Hot Wheels Action Vertical Jump£10£20
Paw Patrol Chase 30cm Soft Toy£14.99£29.99
Monopoly Animal Crossing Board Game£8.24£32.99
Peppa Pig Adventures Everyday£10£25
Bakugan Battle Arena Playset£9.99£39.99
Early Learning Centre Baby Activity Set£10£20

Brands that feature in the sale include Barbie, Peppa Pig, Early Learning Centre, Paw Patrol, Hot Wheels, and Fugglers.  

Tesco Head of Home and Clothing Strategy, Pauline Chisholm said: “We think that the sale will be great news for parents – through our new toy partnership with The Entertainer we want to make it easier for them to spread the cost of buying Christmas presents.

“The Entertainer has curated a great range of the most popular and latest toys for children of all ages for the sale, with big name brands such as Hot Wheels, Barbie, Peppa Pig and Paw Patrol.” 

“At least 90 per cent of all toys in the sale will be on sale for up to half price with some discounted even further.” 

Andrew Murphy OBE, Group Chief Executive Officer, The Entertainer, said:

“Following The Entertainer’s roll-out across hundreds of Tesco stores, customers can now find their favourite toys at even greater value through the ‘Up to Half-Price Sale’. 

 “There’s a fantastic range available, from the big brands people love, including Addo our outstanding value sister company to award-winning early years toy specialist, Early Learning Centre.  

We’re delighted to offer Tesco shoppers convenient and easy access to toys that suit every budget, alongside their weekly shop.”

The sale runs for six weeks until Nov 3 in 270 Tesco stores.