This morning Sainsbury’s opened its new beauty and skin care section at its Hereford store.

Ryan Jones, the customer and trading manager at the store told Your Herefordshire “Its a fantastic transformation, it gives the customer a much more personalised service and in each aisle there will be designated beauty experts to provide expert advice.”

Ryan added “We have gone down a different route of service and our staff are fully trained to recommend the best type of product to each individual customer.”