McDonalds fans across Herefordshire will be happy this evening with the news that the breakfast menu and milkshakes will be returning to the menu.
It’s been over 100 days since we temporarily closed our doors. In that time, we’ve donated over 500 tonnes of food to charities and food banks, distributed 100,000 litres of milk and supplies to key workers through charity partnerships with Food Drop and FareShare, and in the last 40 days, we have reopened over 1,260 restaurants with tens of thousands of our employees returning to work.
We are delighted to be back. We continue to see such a fantastic reaction from customers across the country, and we are so grateful to you all for the continued support.
As our restaurant teams are settling into the new ways of working, we’ve been working hard to identify ways in which to extend our menu, operations and availability and today I am pleased to update you on a number of changes coming up this week and next.
As ever, the safety of you and our employees comes first, so we are making gradual changes that we are confident still enable us to prioritise that safe working environment. Our ability to introduce some of these changes may also be impacted by factors specific to where certain restaurants operate. As always, we will continue to follow government guidelines.
From 11am on Wednesday 8th July, we will reintroduce some of the main menu items you’ve told us you’re missing, as we slowly seek to return to our full menu. Next week, Shakes, Mayo Chicken, Bacon Mayo Chicken, Hot Chocolate and the Bacon Double Cheeseburger all rejoin the menu, with Happy Meal® Organic Milk bottles also be making a welcome return for our younger customers. As we continue to adapt to the social distancing and safety measures in our kitchens and service areas, we will constantly review what we’re able to sell and hope to reintroduce more items later in the summer.
Welcome back breakfast
Following a successful first week of the pilot, I am delighted to announce that also on Wednesday 8thJuly we will extend breakfast service to over 1,000 restaurants. This will still be a limited menu, for now – no bagels, wraps or porridge, but as with the main menu, we’re working on returning popular missing items later in the year. Hours will continue to vary and many restaurants will be opening slightly later than usual for now. Please do download the My McDonald’s app or check on the restaurant locatoron our website before you travel.
We took the decision to close our restaurants shortly before this year’s Monopoly promotion was due to launch. We know many of you enjoy this promotion, which has run since 2005 in the UK. To enable safe working and social distancing inside our restaurants and to minimise the pressure on our employees, we have decided to cancel this year’s Monopoly VIP campaign. It creates a great deal of excitement inside our restaurants and relies heavily upon menu items we cannot safely reintroduce yet. Rest assured, we are already planning for Monopoly 2021 and hope to be able to bring this popular promotion back next Spring.
Now that we have successfully trialled longer hours and takeaway service in a number of our restaurants, I am very pleased to start extending these across the country. As with breakfast, this does mean hours and services in restaurants will vary. We’ll keep the app and website up to date as we gradually roll out takeaway service from Friday 3rd to Wednesday 8thJuly to more than 800 restaurants. Some restaurants will also start to serve later into the evening, returning to 24 hour service in some locations.
Thank you all
We can only make all of these changes with thanks to the brilliant support of our franchisees, employees and suppliers and I am so proud of the way the McDonald’s system continues to pull together to return to the ‘new normal’. It has not been easy. We have all been affected differently over the last few months. But as we’ve switched the lights, grills and fryers back on, welcoming cars, couriers and customers through the doors and Drive-thrus, we have found a way to bring Big Macs® and McMuffins®back to as many of you as possible whilst still prioritising everybody’s safety and wellbeing.
I want to thank our brilliant employees working hard across the country in challenging, busy and new circumstances. I also want to thank our world-class supply chain who have maintained the supply of the great quality ingredients used in our restaurants – from fresh buns and Organic British Milk to 100% British and Irish Beef and free-range eggs.
And thank you to all of you. The warm welcome our restaurant teams are receiving as they return to work has been fantastic. We are pleased to be back. Your patience as we adjust to the safety measures and changes to our operations has helped us reintroduce things like Shakes and McMuffins® faster than we thought possible.
Of course, we still aren’t fully back to normal, we aren’t ready to enable dine-in just yet and we know there are a few favourites still missing from the menu. We’re working on it, but will only do so safely, when the time is right. In the meantime, we look forward to seeing you again soon.
Chief Executive Officer, McDonald’s UK and Ireland