Customers started queuing outside the new Food Warehouse store in Hereford in the early hours of this morning, with one customer turning up at 1.30am.

The first 100 customers visiting the new Food Warehouse store in Hereford will receive a voucher worth between £5 and £100 to spend in store.

The new store opens at 8am and thousands of customers are expected to visit on the opening day.

As first revealed by Your Herefordshire back in June 2021, The Food Warehouse by Iceland will move into the unit that was previously occupied by Oak Furniture Land on Holmer Road in the city.

Around 25 jobs have been created, with Iceland confirming that its store in Hereford city centre will remain open.

The investment from The Food Warehouse is seen as a major boost to the city of Hereford, with Home Bargains also currently closed and undergoing a major redevelopment which will see it almost double in size. Home Bargains, also on Holmer Road, will reopen in May.

An update from The Food Warehouse:

Your brand new Food Warehouse supermarket opens at Salmon Retail Park, Hereford on Tuesday 29th March at 8am.

To celebrate, we’ve got £1000 to give away to our first 100 customers*. Make sure you arrive early so you don’t miss out!

*The first 100 people in the queue will receive an envelope with a voucher between £5 and £100 to spend in store. The voucher can be redeemed from 29/03/22 until close of trading 12/04/22.

Voucher not for resale, is non-exchangeable and non-refundable. One voucher per customer. Terms and conditions apply. Please see voucher for details and

Products subject to availability, whilst stocks last. Over 18s only.”