Asda’s unmissable Baby Event is back in stores and online, offering up to 50% discount on essentials with big brand names including Pampers, Huggies, My Little Coco, Ella’s Kitchen and Fischer Price.

Six-time winner of Mother & Baby’s prestigious Supermarket of The Year Award, Asda is renowned as being the destination for excellent value parenting essentials.

Live now until 26th September, the Baby Event cements Asda’s commitment to providing best-selling products at market-leading prices, at a time when many families are looking at ways to make their money go further.

The event includes price reductions across a variety of everyday parenting essentials such as nappies, wipes, on-the-go snacks, toys and clothing with savings of up to £57 to be made on selected big-ticket items.

A selection of the Asda Baby Event offers (live now) include:

When it comes to toys, fashion and homeware, George at Asda is also in on the Baby Event action.

Customers can shop great deals across nursery and playtime, such as Fisher-Price Roarin’ Rainforest Jumperoo which was £120 but now £63 as part of the event.

For mini fashionistas, from 16th September, there are more discounts to be found across nightwear, bodysuits and more, including must-have Stitch, Mickey Mouse and Batman lines.

A selection of the George at Asda Baby Event offers (live now) include:

Customers can shop in store and online at or